Back in August, as I was sitting on a float waiting for the Ventura County Fair Parade to start, I saw Rick Cole, the Ventura city manager, riding his bike down Main Street, returning home after meeting a friend for breakfast at a local (and locally owned) restaurant. Here, I decided, was a guy who had truly embraced Ventura as his town.
Rick's moving on now to become the parish administrator of Mission San Buenaventura. That's a good thing for Ventura. Like so many of his predecessors, including Ed McCombs and John Baker, Rick cares so much about the town that he wants to stay and help Ventura even though his tenure as city manager is over. But as the City Council contemplates who should replace him, it's probably a good time to reflect back on his accomplishments -- and consider how Rick's record can inform the council's deliberations in choosing a successor.
Rick came to Ventura as city manager in 2004, right at the height of the real estate boom. He came in with an unusual background -- he had served three terms on the Pasadena City Council and then stepped into the city manager's job in Azusa with no previous experience. In both cities he’d compiled a noteworthy record of leading successful revitalization effort. It was an unusual time in Ventura and we needed Rick's special skills.
In his first couple of years in Ventura, Rick intervened in the approval process of a few development projects to make them better and he drove the long-delayed General Plan update over the goal line in 2005 -- something nobody had been able to do in the previous four years. Faced with an almost complete turnover of department heads, he did a great job of recruiting top-notch folks -- Pat Miller as police chief, Jay Panzica as chief financial officer, Elena Brokaw as community services director. All this may seem like ancient history now, but it was a pretty significant set of achievements at the time.
When the economy began to weaken, Ventura faced a whole new set of issues that we hadn't contemplated when we recruited Rick. But he handled the situation as well as or better[R2] than any other city manager in the county. He foresaw the severity of the economic crisis quickly and pushed us in 2009 to make deep cuts. He resisted the temptation to paper over problems with financial gimmicks or dip into reserves to keep things going. And he collaboratively negotiated the most aggressive union givebacks in the county. As a result, in 2010 and 2011, when other cities were teetering on the brink of bankruptcy, Ventura had stabilized -- and we even saw our credit rating go up!
Meanwhile, he continued to bring in great department heads such as Jeff Lambert in community development and had the foresight to move our water and sewer utility into a separate department (with another great director, Shana Epstein). He negotiated a franchise renewal with Southern California, Edison, created innovative partnerships with community groups on projects like Grant Park and ArtWalk, got the trestle bridge painted and even squeezed a few more cops out of this year's budget.
And he saved the city a lot of money while accomplishing all these things. Rick made about $170,000 a year as city manager -- a lot for most people, but at least $50,000 less than most of his peers (and more than $100,000 less than Ed Sotelo in Oxnard). He never took a raise, accepted a 5% pay cut for a while, and volunteered to pay his 7% share of his pension cost. He was making less money when he left this fall than his predecessor made when she left at the end of 2003.
The city got a great deal when Johnny Johnson agreed to serve as interim city manager for free -- kudos to Mayor Mike Tracy for that -- but let's be clear: replacing Rick will cost the city a lot of money. They'll have to hire a recruiter and then pay the new city manager $40,000 to $60,000 a year more than Rick was making.
Not everybody liked Rick's style. He could sometimes seem like a blue-sky guy -- remote and even arrogant -- and a lot of folks would have preferred a more hands-on style. But I always thought it was perfectly appropriate for the city manager to keep the big picture in mind, focus on the important items like painting the trestle bridge, and hire great department heads to get things done on the ground.
And I think that's an important point for the city council to keep in mind in selecting a new city manager. Those of us who have been elected to the council always want the city manager to be detail-oriented. But in a place like Ventura -- with seven strong-minded individuals on the council -- the city manager is always under pressure to make the individual councilmembers happy by focusing on the details that matter to them that day. That doesn't always reflect what the majority of the city council wants -- or what even what most voters want. It's always better -- not to say consistent with the city charter -- for the city manager to focus on doing what the council has voted in public on Monday night to do, rather than what seven councilmembers tell him to do in private meetings every day.
Rick Cole wasn't a perfect city manager. But he was great for Ventura because he knew how to balance the big picture and the little details and he tried hard to stick to what the whole council had voted on, not what individual councilmembers were trying to get him to do. Yes, maybe Ventura needs somebody a little more hands-on these days. But the council would do well to look for somebody who also embodies Rick's sense of balance and his commitment to implementing the policy of the council, not the agendas of individual councilmembers.
Thursday, September 13, 2012
Back in August, as I was sitting on a float waiting for the Ventura County Fair Parade to start, I saw Rick Cole, the Ventura city manager, riding his bike down Main Street, returning home after meeting a friend for breakfast at a local (and locally owned) restaurant. Here, I decided, was a guy who had truly embraced Ventura as his town.
Tuesday, December 6, 2011
Saturday was a fabulous day here in Ventura. First of all, it was a gorgeous day, and I had a wonderful run along the beach in the afternoon. Then there was the Holiday Street Fair – a longtime tradition we at the city have successfully turned over to the Downtown Ventura Partnership and other private sponsors. Just after sundown, I joined Santa Claus, Father Tom from the Mission – and a huge throng of people – in lighting up the Mission’s two Christmas trees, which by the way are the tallest Christmas trees in the United States. Then we all adjourned to the intersection of Main and California, where fake snow fell while we all danced and City Hall flashed with revolving, dramatic colors.
In other words, it was a great day to be the Mayor of this town. And all through it I kept thinking to myself something I have thought so many times over the years: This town can do things that other towns just can’t do!
It’s been easy to forget this during our recent hard times, when a lot of people have been focused on what we can’t do or aren’t doing or can’t afford to do. But as I stepped down as Mayor and a member of the City Council on Monday night, I wasn’t thinking about what we can’t do. I was thinking about all the things we can do – and all the things we do successfully on a regular basis.
I guess I could say a lot of the usual things that politicians say when they leave office – thanks for the privilege of serving, I am proud of what we accomplished, I’m humbled by all of this. (Actually, I did say all these things Monday night.) But what I really want to say is this: I’m the luckiest guy in the world because I got to be on the Ventura City Council for eight years and I got to be Mayor of Ventura for two years.
Things have been really tough in the last couple of years, so I think it’s important to understand what the situation was back in 2003, when I first ran for the City Council. We were in the middle of a divisive public debate over what to do about the Serra Cross, located on what was then city property in Grant Park. We had just lived through a divisive election over a very large proposed development project in the hillsides. Indeed, we had just been through three bruising decades of divisive growth battles, which had led to numerous ballot initiatives, wild swings back and forth in our political leadership, and the premature retirement or defeat of any number of councilmembers over the previous decade. Oh, yes, and by the way the City budget had been running in the red for the previous three years.In those days, City Hall had a reputation for being opaque, not transparent, and not very responsive. In fact, one of the reasons I ran was because at that time it seemed to me that the only way to have true influence over the City’s direction was to be one of the seven members of the City Council. Paradoxically, I wanted to become one of those seven people in order to change that situation.We’ve tackled all those problems pretty successfully. And we’ve done it by staying focused on the fact that, at City Hall, everything we do is related to one of three overarching goals:
-- Enduring prosperity
-- A high quality of life
-- A strong sense of community
It’s been very hard to keep focused on those three things with the economic downturn and the resulting budget difficulties in the last two or three years. But I think that we have accomplished two important things in the last two to four years.
First, we’ve laid the foundation for future prosperity. As I have said many times, to be successful in the long run, all cities must constantly evolve economically. Ventura is no exception. Our traditional reliance on oil, agriculture, government, and a few other sectors will continue to provide a base of employment but will not carry us through to another generation of true prosperity. So we must constantly work at helping our businesses grow and encourage new high-growth businesses to locate in Ventura. We’ve laid a very good foundation for that – not just with out tech effort and our incubator, but by becoming more business-friendly without compromising our quality of life. We have restored positive relations with our Chamber of Commerce. We helped push through the $350 million expansion of Community Memorial Hospital. We’ve cleaned up our permitting processes. And, perhaps most important, we’ve just about eradicated the decades-old idea that Ventura is anti-business. This foundation will help us tremendously in the years ahead.
And second, we’ve learned how to work together as a community to get things done. In the old days, if you wanted to get something done in Ventura, the path to success was simple: You lobbied the City Council until you got four votes committing the City to take the lead on the project and pay for the whole thing. But that’s not a sustainable model for the future – not financially, certainly, but also not in community-building terms. Communities succeed not because the city government takes everything on and pays for it, but because a broad coalition of people, organizations, and institutions work together to get things done in a timely, high-quality, and cost-efficient manner. That’s what’s happening in the partnership between the City and the Ventura Botanical Gardens to improve Grant Park. It’s also what’s happening in the partnership between the City and Ventura Unified to open up school land on the Westside for parks and recreational use. This will have to be the model for getting things done in the future – and we’ve laid the foundation for it in the last two years.
Shortly after he was seated on Monday night, Mayor Tracy said that the city’s highest priority right now is to make sure that the public has confidence in the city’s ability to deliver basic services – police, fire, parks, street maintenance, and so forth. He’s right. We’ve balanced the budget and laid the foundation for the future, but the quality of our services has taken a hit in the process and now it’s time to show the people that we can still deliver the basics in a high-quality way. It’ll be a challenge, but I think Mike’s exactly the right Mayor for this moment, because he knows how to focus on the basics and make sure these things get done well. He’ll do a great job.
I’m comfortable with my decision to step down, because a successful community is not the result of one person’s actions, or even seven people’s actions. It’s the result of thousands of people waking up every day and committing themselves to make a town great – not just politicians and government employees, but volunteers and people who work for nonprofit organizations and PTO presidents and even all the people who go to work in private businesses every, generating the revenue and the profits that give us the prosperity we need to continue to be successful. Indeed, a successful community is a multi-generational effort, as stewardship of the community is handed down over time. As the word "stewardship" implies, no one truly owns a community’s success; we are all merely stewards of that success. We must learn how to create success every day and then hand it down to the next generation of leaders. It is important know how to pass the baton knowledgeably, gracefully – and before you wear out you welcome.
From my new vantage point in our nation’s capital, I will do the best I can – in any way I can -- to help Ventura move forward with enduring prosperity, a high quality of life, and a stronger sense of community. I always loved doing this in my travels around the country before I was elected, and proudly do so in the future. In other words, wherever I am, I will continue to be one of those thousand of people who wakes up every day and works to make Ventura a better place.
And no matter who is Mayor, I still think I’m the luckiest guy in the world because this town and my colleagues on the City Council had enough confidence in me to allow me to serve as Mayor for the last two years. I love this town. Thank you, Ventura.
Tuesday, November 29, 2011
Over the next few months, I will transition to spending most of my time serving as Vice President, Policy & Programs, for Smart Growth America in Washington, D.C. Smart Growth America is a national organization that advocates for better urban planning and smarter transportation investments. I'll spend most of my time assisting state and local governments around the country update and improve their policies.
But I will continue to be active here in California. I will continue to serve as a Principal (on a part-time basis), Shareholder, and Board member at The Planning Center | DC&E, working primarily on Transfer of Development Rights programs nationwide and high-profile projects in California, and I'll continue to serve as a Senior Fellow at the Price School of Planning, Policy & Development at USC (which was just endowed thanks to a generous gift of $50 million from the Price family).
I'll be spending most of my time here in Ventura until March or so, and after that I will spend most of my time in Washington, D.C. I expect to be back on a regular basis, probably once or twice a month. This is a hard decision for me, because I love Ventura so much. I have loved it since I first moved here 25 years ago, and I have to say I am enjoying every minute I spend here now. It's where my family was raised, and it is where I have experienced most of the really important moments in my life.
Going forward, I'll do everything I can to help Ventura continue to be a great place to live and work. I plan to retain my property here, and I expect to be in town once or twice a month. I will continue to work as much as possible on many issues important to Ventura -- the 2016 anniversary effort, our effort to build a thriving technology sector here, public transportation, access for the disabled, conserving our land, and building a sustainable future for Ventura in all ways.
In addition, I hope I'll back to playing a role I used to play before I was elected -- advance scout and cheerleader for Ventura. In D.C. and throughout the nation, I will continue to promote what I love about Ventura and look for opportunities to bring expertise, resources, and opportunity to our wonderful community.
I hope to chat with all of you more in the next couple of months as I begin to make this transition. Believe me, every day in Ventura is precious to me -- as it always has been!
Labels: Smart Growth
Tuesday, November 22, 2011
Tonight I’m giving thanks for Ventura’s amazing faith community. I just returned home from the annual Thanksgiving Service put on by the Ventura Interfaith Ministerial Association, which I’m proud to say was hosted this year by my congregation, Temple Beth Torah.
Every year, VIMA – a group of ministers from a wide variety of faiths – holds an interfaith service on the Tuesday night before Thanksgiving at a different congregation around town. It’s a truly remarkable service – beautiful and heartfelt and caring. In other words, a lot like Ventura.
As each minister and each choir came to our bimah at Temple Beth Torah to present a prayer of gratitude derived from their own faith, I remembered the times I visited so many of their churches and congregations over my two years as mayor. I went everywhere – from Evangelical Christian churches all the way to Hindu and Buddhist temples – and I am amazing at the range of our religious institutions, their commitment to our community, and the progress they have made in working together.
Tonight, in addition to our own Rabbi Lisa Hochberg-Miller, the service representatives from Seventh-Day Adventists, Mormons, Disciples of Christ, United Church of Christ, Bhuddist temples, the Baha’i Community, Methodists, Unitarian Universalists, and Methodists – as well as Captain Bill Finley from the Salvation Army, Rev. Rob Orth from Project Understanding, and Rev. Curtis Hotchkiss from Community Memorial Hospital. We prayed, worshipped and gave thanks in a half-dozen different languages.
In a world where religious observance, all too often, fosters divisiveness and hatred, tonight’s service was remarkable. All the more remarkable, however, is the community work that all these organizations do together, especially in feeding and housing the homeless and helping people in need. One of the most amazing things these organizations do together is help to support and run the Ventura Homeless Prevention Fund – a nationally recognized program that raises money privately to help keep families out of homelessness when they are at risk.
At a time when it’s easy to be cynical about how our charitable and tax dollars are used – and where we are all too accustomed to laying out money for good causes and not getting results – the Homeless Prevention Fund is amazing. Many families of modest means are always a paycheck or two away from homelessness, and often one single event – a broken-down car, a medical problem – can strain a family’s finances so much that they are out on the street. The Homeless Prevention Fund provides money to families at risk to keep them in their homes.
And it’s a great value. Once a family is homeless, getting them housed and back on their feet can cost, quite literally, tens of thousands of dollars. But the average cost of helping them through their emergency so that they can stay in the home is about $750. It’s a great investment in our community.
Tonight’s appeal was to provide funds for the Homeless Prevention Fund. Bill Finley from the Salvation Army – a remarkable, passionate, articulate, and effective leader in our community – made the appeal. I won’t try to repeat what he said here, but he claimed he couldn’t sing and therefore read a lot of song lyrics of his smartphone. The net effect was that he emptied my pocket.
And this Thanksgiving, I’d suggest you should let the Homeless Prevention Fund empty your pocket too. It’s easy – just go to this web site, and follow the directions to donate online. Or you can write a check to the United Way of Ventura County, with a note that you want to support the Ventura Homeless Prevention Fund, and mail it to the United Way at 1317 Del Norte Road, Suite 100, Camarillo, CA 93010.
To me, the most enjoyable thing about tonight’s service was seeing how much fun our diverse interfaith ministers have together. As a Jew and a Scot, I was blown away at the sight of Pastor Jim Ayars of the Seventh-Day Adventist Church playing the bagpipes while standing on our bimah at Temple Beth Torah. I just love this town, and I love the way the people in our community use their faith in a positive way to make Ventura a better place. That’s what I am giving thanks for this week.
Monday, November 21, 2011
Here's an adapted version of the speech I gave at the Mayor's Arts Awards last Thursday night:
It’s been my privilege twice to present these awards to outstanding contributors to the arts here in Ventura. You’d think by now we would be past calling ourselves “California’s New Art City,” though I have to admit I’m a bit hesitant to call ourselves “California’s Old Art City”.
After all these years, we’ve begun to make a real impact in the arts – and the arts have begun to make a real impact on Ventura in more ways than I can count. As I prepare to leave office, my message to the artists and their supporters in this town is pretty simple:
Don’t ever sell yourself short.
I know that’s a funny thing to say, but artists have a tendency to sell themselves short – and then get mad because other people also sell them short. But don’t forget all the different ways that the arts help us.
In the business of running our city, we try to do three things. We try to create prosperity for our community. We try to improve the quality of life for people in Ventura. And we try to improve our sense of community and our sense of place. Everything we do is about one (or more) of these three goals; and the arts are vital in accomplishing all three.
We tend to speak generally about how the arts are good for residents of Ventura because the arts have the power to inspire and fulfill us; and we speak even more sweepingly about how the arts helps the economy because of the number of paintings and tickets so, and the spinoff effect, and so forth. But I want to take a moment to make these things more real.
Everytime somebody comes into contact with the arts, you are touching them – and you are changing and improving our community.
Every time a child creates something in school, and realizes that they can create, and gains confidence as a result, that’s you at work.Every time somebody is moved and gains new insight into themselves and the world by experiencing art, that’s you at work.
Every time somebody is inspired by a piece of public art to renew their commitment to our community, that’s you at work. It doesn't matter whether commitment is a commitment to the arts -- it can be any renewed commitment to our community.
Every time somebody comes up with an idea for a business or a product, and uses creative thinking skills to figure out how to make that business or product a success, that’s you at work.
Every time somebody decides to move their business to Ventura – or keep it here – or expand it here – because the quality of life and the things Ventura has to offer are important, that’s you at work.All these are examples of you at working helping us to achieve our three basic goals: prosperity, quality of life, and sense of community. So don’t ever sell yourself short. Don’t ever stop reminding yourselves – and reminding us – that the arts work every day, in every venue, to help us achieve our most basic goals as a community.
Thanks to all of you for what you have done. It has been my privilege to serve this community for the last eight years on the City Council and for the last two as Mayor. I hope I can continue to work with you in enhancing the arts – and leveraging the power of the arts to achieve our other community goals – for many years to come.
Sunday, November 13, 2011
In eight years on the City Council, the one phrase I have heard more than any other is “economic development”. This means a different things to different people – jobs, tax revenue, easier permitting for businesses --but to me it has always meant creating a prosperity that can endure and benefit us all.
I spent Friday and Saturday participating in the economic development discussions at the National League of Cities annual conference in Phoenix. I focused on the sessions dealing with growing small businesses and helping entrepreneurs. I talked about Ventura’s experience in trying to nurture high-tech businesses, but I heard a lot from other cities and experts about what’s working and what’s not
There were a lot of people there telling their stories – people from Boston and Scottsdale and New York and all over the country. They mostly told stories about how cities can work with universities and others to foster the expansion of what are sometimes called “high-potential” businesses in their communities using incubators and “accelerators” (business centers designed to accelerate the growth of businesses once they are incubated). And the lessons were pretty clear: know what you’re trying to accomplish; make strong connections with your local universities; build an “ecosystem” of necessary services around the business sector you’re trying to grow; and, perhaps most important, be persistent and patient, because it takes a long time.
In Ventura, we have placed a lot of chips on nurturing tech businesses in the incubator we have created beyond City Hall. We targeted Internet startups for the incubator – companies that build things like online advertising auctions, geographical locators, and the like – because we knew that’s a business sector with very high growth potential that had a presence in neighboring cities, especially Carpinteria and Santa Barbara. We targeted ‘Net-based companies because they can raise large amounts of Ventura capital (many of the companies in the incubator have raised millions) and because each one has the potential to grow very, very fast. So far, we’re successful. There are currently 14 companies in the incubator with about 50 jobs altogether. But if even one of these companies because a big success, that will mean hundreds of jobs and lots of opportunities for vendors and suppliers in Ventura.
So what I learned in Phoenix is that we have a long way to go. Yet I was encouraged by what I learned.
From Boston – where Mayor Ray Mennino is setting up an “innovation district” – I learned that connections not just to science-based colleges but colleges focused on entrepreneurship are important. Babson College, a leading entrepreneurship college based in the suburbs, is setting up an operation in Boston at Mennino’s innovation center. There’s a lesson here. We already have a strong relationship with UCSB, where the engineering school spins off a lot of startups. But we need to strengthen our relationship with Pepperdine, which has a great entrepreneurship program. Hey, Pepperdine, want to set up a branch here in Ventura?
From Arizona – where the City of Scottsdale decided to collaborate with Arizona State on an incubator/accelerator called SkySong ] -- I learned that you have to be patient even in the face of political criticism. SkySong’s been criticized for creating “only” 700-some-odd jobs so far, rather than the 10,000 promised. But as one of Skysong’s leaders said on Saturday, this is a long-term play. It takes 10 or 20 years to pay off – but if you do it right, it pays off for decades. (By the way, there's a really good urban revitalization story with SkySong. It's located on Scottsdale's old "auto row," and after flirting with both a Wal-Mart and an arena, Scottsdale did a deal with ASU.
Everywhere at the conference I learned that social media is important. The entrepreneurs in these growth sectors are mostly young, and they know how to use the Internet. After all, most of the startups in Ventura are Internet-based companies. I’m very proud of the fact that NetProspex recently ranked Ventura as the 4th most social-media-savvy business city in America – behind only New York, San Jose, and San Francisco. This means we ranked ahead of places like Seattle, San Diego and Austin. I can’t exactly explain why this is – my theory is that it has something to do with surf-town folks who seem mellow but are really pretty intensely interconnected – but it shows you that this is one really important part of the strategy that we are really on top of.
So going forward, what do you we need to do? There’s so much, but here are a few things:Keep strengthening our university partnerships, so that UCSB, Pepperdine, Cal State Channel Islands, Ventura College, and others all play a role in our effort – and recognize that what we’re doing helps them too.
Keep building the ecosystem of services that these entrepreneurs need. That means making sure that angel investors, venture capitalists, intellectual property lawyers, and others know Ventura and want to do business here. It also means connecting these growing companies to local vendors, so that the economic benefits of their expansion stay local; and with local real estate brokers and landlords, so the companies themselves will stay in town.
Make sure these companies have the infrastructure they need. Right now our biggest problem is that our fiberoptic telecommunications network is spotty and doesn’t even reach the incubator. Ironic for an Internet-based economic development strategy! We must keep working with the telecom companies to bring good fiber to the places we need it.
In other words, we need to make all of Ventura into an accelerator.
So often, economic development is about the short-term win – luring in the big plant that will immediately provide jobs, grabbing the big retail store that will immediately throw off sales tax revenue. These short-term wins are important, but having worked in economic development for almost 25 years I have to say they often don’t last. The plant closes, the store moves – all for reasons the community has no control over.
But our high-growth tech effort is different. In Ventura, we have a once-in-a-generation opportunity to create an enduring prosperity that will last us many decades. We can nurture locally based businesses that have vast growth potential. We can create hundreds – maybe thousands – of great jobs for people who live here. We can create a huge amount of new activity for local businesses who will serve the tech companies. We will create the consumer demand that will drive retail sales – and sales tax revenuf or our city. We can generate the wealth we need to endow our community and our civic life for many years to come.
We can do all this. But it takes patience, persistence, and focus – day after day, month after month, year after year. But I am convinced that the payoff is worth all the effort required to make this effort work. So let’s make all of Ventura an accelerator for our tech businesses. It’ll help every business, ever household, and every civic institution in town.
Labels: Economic Development
Wednesday, November 9, 2011
Yesterday, Ventura’s voters proved once again that they’re practical, not ideological, and they’re more interested in constructive solutions than angry rants.
The solid winners in yesterday’s election were my longtime council colleagues Christy Weir and Carl Morehouse and newcomer Cheryl Heitmann, whom I was proud to endorse. Ken Cozzens finished a strong fourth.
Sometimes there seemed to be a fair amount of shrill rhetoric in this campaign -- reflecting the polarization nationally. The Tea Party and others on the right tried to paint the incumbents and Cheryl as free-spending liberals who are in the pockets of the unions, whereas some Democrats and others on the left pounded on the idea that electing Carla Bonney and Bill Knox would mean the Tea Party would take over the City Council.
A lot of this was exaggerated. In fact, Christy and Carl have taken a very hard line with the unions in the last two years, and Bill Knox – although he is very fiscally conservative – is not quite a Tea Party guy. But in the end it didn’t matter. Christy, Carl, and Cheryl all ran positive campaigns that resonated with the voters. As VenturaTalk.com pointed out, the VCStar's online comments may be vitriolic, but clearly the commenters are not in the majority.
Though they often disagree with each other, Christy and Carl both presented themselves as experienced folks who know and care about our community but nevertheless have experience making hard-nosed decisions. Cheryl drew upon her community college board experience and her experience as executive director of the Ventura Music Festival to emphasize her skill at bringing people together and creating innovative partnerships.
The next few years will be tough ones for the city and these are the skills we will need on the City Council to face up to the challenges.
One of the big lessons from this election – a lesson that has been proven over and over again here in Ventura – is that if you are on the far right or the far left, you can’t win just with your political base. You have to have crossover appeal to those practical, moderate voters – Republicans, Democrats, and independents – who are not zealously ideological. These are the folks who hold the balance of power here in Ventura.
It’s telling, for example, that Tea Party favorite Carla Bonney and union favorite Danny Carrillo got almost exactly the same number of votes. They each got about 3,500 votes, which means about 23% of the voters who cast ballots voted for them. In other words, each one carried their base – on the political right for Carla and on the political left for Danny – but they couldn’t cross over.
As I say, these are not new lessons. The Bonney campaign discovered – as the Camille Harris campaign learned in 2009 – that there is a difference between standing in front of Lowe’s getting people to sign a petition and getting people to cast their ballot for you. The Carrillo campaign learned – as Jerry Martin’s union-based campaign learned in 2007 and 2009 – that you can’t get elected in this town with union backing alone.
Knox, who finished fifth, also fell into this "no-crossover" trap. Bill is an extreme fiscal conservative – too extreme for me – but he’s also an genuine community-oriented guy. Unfortunately for him, the community-oriented aspect of Bill did not come across in the campaign and he wasn’t really the serious contender that many people thought he would be. Cozzens, on the other hand, is well known in town and had broad appeal -- more from the right than from the left, but still -- and that's why he did well.
Labels: 2011 Election